Phygital Festival in Digital Sports and Hockey Tournaments to Be Held at CIPR-2024 in Nizhny Novgorod

On May 21, the Ice and Speed festival of phygital sports competitions will be held at the Meshchersky Sports Complex in Nizhny Novgorod as part of the CIPR-2024 conference. A fan zone with game broadcasts, interactive locations, and an entertainment program will be arranged for festival participants and guests. And from May 21 to 23, there will be hockey tournaments in Meshchersky.

The Ice and Speed phygital festival is a competition format that fuses physical and digital sports using virtual reality technologies. This year’s festival will include 3 disciplines:

– phygital basketball

– phygital racing

– phygital sledge hockey.

The festival opening ceremony is scheduled for May 21 at 9 a.m. on the ground in front of the Sports Complex.

An interactive and entertaining program for participants, guests, and spectators of the tournaments will be organized in the street fan zone. All games and main events of the festival will be broadcast on a large screen. Participants will enjoy a variety of activities, including air hockey, laser tag, face painting, a museum of consoles, a field kitchen, life-size puppets, music from DJs, as well as quizzes and active games with great prizes and souvenirs. Furthermore, everyone will be able to experience phygital go-cart racing, first trying out the track on a racing simulator and then taking it for a spin on a real go-cart on the race track in the parking lot of the Sport Complex.

On May 21, 16 teams will compete in the phygital basketball tournament. The game will be played in two formats: first, on consoles interactive basketball, and then on a real court in a 3×3 format. The players will start off competing on the simulator in the phygital zone, and then they will move on to a classic basketball tournament in the game hall. The team with the highest combined score in the phygital part and the playground match will be declared the winner.

On May 21, the phygital race participants will compete against each other in speed, agility, and technique. The tournament will be held in a relay race format. The first pilots from each team will navigate a virtual track on simulators (a set number of laps), then pass the baton to the second pilots from their team, who will be waiting for the start at the steering wheel of the go-cart on the real track. Once the co-drivers have completed the virtual segment, the team’s race relay will end.

The Meshchersky Sports Complex will also host hockey tournaments in three blocks – phygital sledge hockey, a friendly match in sledge hockey, and 5×5 hockey – from May 21 to 23. The phygital sledge hockey competitions will be held in two stages. First, the teams will compete in the digital arena, and then they will move to the ice arena for 3×3 sledge hockey. The Friendship Cup sledge hockey tournament will be held between a children’s team and a team with representatives of the Government of the Nizhny Novgorod Region and CIPR participants.

Four hockey teams signed up for the 5×5 ice hockey cup tournament. DIGITAL SPETSNAZ includes ministers of digital development and heads of digital transformation from the constituent entities of the Russian Federation, a team of the Government of the Nizhny Novgorod Region, a select team of the Officers’ Hockey League players from Nizhny Novgorod, and Digital Troopers, which consists of representatives from the business community and CIPR participants. The grand opening of the tournament will take place on May 22 at 7 p.m. at the ice arena of the Sports Complex.

The Ice and Speed Phygital Festival is organized as part of the CIPR-2024 conference by the Government of the Nizhny Novgorod Region and Digital Forums LLC with the support of the All-Russian Federation of Phygital Sports and the Officers’ Hockey League. A full event guide is available on the website.

The Digitalization of Industrial Russia (CIPR) is Russia’s biggest business event focused on the digital economy. For many years, it has been a primary forum for business and government leaders to engage in dialogue on the digital transformation of society and various economic sectors. The event is held annually in Nizhny Novgorod with the support of the Government of the Russian Federation, the Ministry of Digital Development, Communications and Mass Media of the Russian Federation, and the Government of the Nizhny Novgorod Region. The conference is organized by OMG. Rostec State Corporation and Rostelecom are the strategic partners. The event will be held with the support of the Government of the Russian Federation, the Ministry of Digital Development, Communications and Mass Media of the Russian Federation, the Moscow City Government, and the Government of the Nizhny Novgorod Region. General partner: Rosatom State Corporation.

VIP partners: RED SOFT, IVA Technologies, ER-Telecom Holding, Center for Biometric Technologies, Construction and Housing ICC, Sber, Aquarius Group, Astra Group, Gazprombank, Rosseti Group, DOM.RF Development Institute, EuroChem, Transneft, and KAMAZ.

Official partners: MTS RED, Softline Group, Cyberprotect, SberTech, Basis Infrastructure Software Developer, GloraX Federal Developer, T8, 1C Firm, Kaspersky Lab, MTS Digital Ecosystem, MyOffice, Rostelecom DPC, Sitronics Group, Fplus, Sheremetyevo International Airport, MegaFon, PSB, Uralchem, T1 Holding, Cloud.ru, Solar Group, KORUS Consulting Group, RUTUBE (part of Gazprom-Media Holding), ALMI Partner, SIBUR, K2Tech, VK, ASCON, Atom, Graviton, SKB Kontur Group, Sogaz, National Computer Corporation (NCC). Partners: Netrika, Basealt SPO, StroimProsto, University Technological Entrepreneurship Platform Federal Project, and GTLC. Panel discussion partner: Association of Major Software and Hardware Consumers.

Exhibitors: Project Lad, CITM Exponenta, Content AI, Nexign, RISC-V Alliance, IT Control, NGR Softlab, Tevian, Finval-Engineering, FERRUM IT Group, Mobius Technologies, STM Labs, FORS, Treolan, INCONTROL, Webmonitorx, Russian Satellite Communications Company, Innocifra, SONET, Teraplan, TrueConf, CodeInside, Almaks CT, Financial University under the Government of the Russian Federation, Stankin MSUT, ITK SYSTEM, Centileo Integration. Business partner: InfoWatch.