From June 5 to 8, Nizhny Novgorod hosted the Tech Friendly Weekend Festival, a satellite of the CIPR conference and the main event about artificial intelligence and modern technologies. For four days, the festival focused on the main city site – the Nizhny Novgorod Fair and the Vysota Youth Center. Dozens of events were held here, which brought together over 4,000 participants from all over the country.
Artists from 8 countries present their works at the DECIPRALAND digital art exhibition

The DECIPRALAND Fourth Digital Art Exhibition is being held as part of the international conference “Digitalization of Industrial Russia”. This year, the number of participants has significantly expanded: more than 50 participants from 8 countries, including the UAE, Turkey, Kazakhstan, Serbia and Armenia, presented works exploring transitional states on the borders of the real and the virtual, the physical and the digital. Among the authors are Alexandr Subsensus, DMITRIEV & YANAK, Alexandr Pamikov, SABRINA GUECHETOULI | Rank SSS, RateLRise, and others.
DECIPRALAND is a space where creators explore new forms of visual language, working at the intersection of technology and art. The exhibition presents innovative and experimental works by digital artists from all over the world, their works boldly moving between different dimensions and include four areas: AI Art, NFT, Digital Fashion, Media Art.
The theme of the event is “(In)Between“. Art, technology, and the human inner world are in a constant process of change, transformation, and shift, and each section of the exhibition becomes an immersion in an intermediate state between worlds, time layers, and levels of perception. 52 authors from eight countries (Russia, the UAE, Turkey, Kazakhstan, Uzbekistan, Serbia, Armenia and Belarus) focused on studying these transitions.
The DECIPRALAND exhibition includes several formats. In particular, the works can be seen in a special art zone, where visitors are greeted by a digital avatar. Today, avatars are becoming intermediaries between humans and the digital space, navigators in modern forms of interaction, and constitute not just an image, but a digital embodiment created using artificial intelligence technologies.
“I’ve always been interested in how technology influences and inspires artists. The DECIPRALAND exhibition follows the trends when works created by digital artists appear in museums instead of ordinary paintings. Digital art is actively developing today, and as a key platform for digital technologies, we ourselves actively promote the technological agenda in all areas, including art,” stressed Olga Piven.
The works of digital artists are also shown on screens during breaks between business sessions and in the DECIPRALAND metaverse, which operates as an online museum and is accessible from all mobile devices and computers: https://www.spatial.io/s/DECIPRALAND-museum-64624a42f568057a5781894b?share=7989255585885852209.
In 2024, the Decipraland digital art exhibition brought together more than 40 artists and more than 70 works of digital art under the theme (Re)Vision – redefining digital aesthetics. The artists’ works were broadcast on CIPR media screens, and 6 digital sculptures in augmented reality from multimedia artists Maxim Pshenichnykh, Kolbovskiy, Anna Polani and Anastasia Vishnevetskaya were placed on the streets of Nizhny Novgorod.
The X conference “Digitalization of Industrial Russia” is being held on June 2-5, 2025 with the support from the Government of the Russian Federation, the Ministry of Digital Development, Communications and Mass Media of the Russian Federation, the Government of Moscow and the Government of the Nizhny Novgorod Region. The conference is organized by OMG Company. General partners: Rostec State Corporation, Rostelecom, ROSATOM, Sber, Yandex, CSoft Group, T-Bank, Gazprom Neft, Transmashholding. The technology partner is the X Holding Group.